Hero Lines

Hero LINES

Ethnographic research for a train booking platform

My role :

UX Researcher

Intro

Hero Lines is a French startup aiming to become a real competitor to SNCF in the train ticket booking space. Following the UX issues faced by the SNCF app, Hero Lines saw a perfect opportunity to make its mark by delivering a seamless, user-focused ticket booking experience.

Objective and challenges

The main goal was to understand user needs and behaviors through ethnographic research to optimize the train ticket booking experience. The challenge was to capture real insights from train users to identify pain points and areas for improvement.

Process

Conducted secondary research to analyze market trends and user frustrations with existing solutions.

Designed a research protocol and observation grid to guide field research.

Led user interviews to gather qualitative data and understand user behavior.

Created personas to represent key user groups and their needs.

Link to Figma presentation file

Skills applied

Ethnographic Research
User Interviews & Observation
Persona Creation
Data Analysis
Insight Generation

Outcome and learnings

Learned how to uncover real user behavior through direct observation, informing design decisions.
Delivered a research report that highlighted key user frustrations and opportunities for UX improvements.
Translated insights into actionable user personas to guide Hero Lines' product design.

Les gîtes du médoc

UX audit of a tourism accommodation website

My role :

UX Designer

Intro

At Mondodo, a digital agency specializing in hospitality websites, I was assigned to audit the underperforming website of a gîte client in the Médoc region. Despite having a beautiful location, they received very few online bookings. My mission was twofold: perform a heuristic UX audit and test the site’s accessibility using WAVE. Based on my findings, I delivered a client-ready slide deck with clear, actionable recommendations and improvements, ensuring inclusivity and usability.

Objective and challenges

The objective was to conduct a comprehensive UX audit of the Gîtes du Médoc website, identify usability and accessibility issues, and deliver actionable recommendations to improve the booking flow. A key challenge was to ensure the platform was inclusive and accessible to all users.

Process

Conducted a heuristic evaluation to pinpoint usability flaws.

Performed an accessibility audit using automated tools like WAVE, ensuring inclusivity.

Analyzed user flow to understand booking barriers and navigation issues.
Delivered a UX report with prioritized recommendations to optimize user experience.

Developed wireframes to visualize key screens and user interactions for the app.

Link to Figma presentation file

Skills applied

UX Design
Heuristic Evaluation
Accessibility Audits (WAVE)
Information Architecture
UX Reporting

Outcome and learnings

Enhanced understanding of accessibility standards and their impact on user experience.
Developed strategies for simplifying navigation and improving information hierarchy.
Delivered clear, actionable recommendations that aligned with business goals and user needs.

Caféo

Co-design workshop for a coffee brand website

My role :

UX Designer & Workshop Facilitator

Intro

Caféo is a coffee startup based in Réunion Island, aiming to revolutionize the coffee experience with its new "Caféo Boat"—a floating café that serves as a boutique, a café, and a space for barista workshops. Caféo's goal was to co-design an enhanced user experience for its mobile app, aligning with the launch of the Caféo Boat.

Objective and challenges

Caféo wanted to create a seamless user journey for customers looking to locate the boat, purchase products, and sign up for workshops through its mobile app. The main challenge was to facilitate a co-design workshop on the Caféo Boat, gathering real user insights to craft an optimized digital experience.

Process

Preparation & Research
Reviewed preliminary research and user personas provided by Caféo
Created a 7P Workshop Canvas to structure the co-design session
Developed a participant invitation email

Workshop Facilitation
Led a 3,5-hour co-design workshop onboard the Caféo Boat with 6 participants
Utilized interactive methods to map the user journey and identify pain points
Conducted ideation sessions for app improvements, focusing on boat location, booking, and event registration

Synthesis & Recommendations
Analyzed workshop outputs to extract key insights
Mapped user journeys and touchpoints for improved navigation and engagement
Delivered a report with prioritized recommendations for app development

Link to Figma presentation file

Skills applied

Wireframing & Prototyping (paper)
Heuristic Evaluation
Information Architecture
UX Reporting

Outcome and learnings

Enhanced understanding of accessibility standards and their impact on user experience.
Developed strategies for simplifying navigation and improving information hierarchy.
Delivered clear, actionable recommendations that aligned with business goals and user needs.

Les cordons bleus

UX strategy for a cooking class website

My role :

UX Designer & Project Manager

Intro

Les Cordons Bleus is a culinary school offering in-person cooking classes for students of all skill levels. Although its website currently serves as a simple showcase for its courses and instructors, the school wanted to expand its online services to attract a wider audience and modernize its digital presence.

Objective and challenges

The primary goal was to introduce new features to the existing website to better serve students and elevate the school's online visibility. With a budget of €20,000 and a 6-month timeline, the challenge was to propose impactful, user-centered features that aligned with the school's mission and user expectations.

Process

Brief UX:

Analyzed client feedback and site performance data
Analyzed client feedback and site performance data to identify pain points and areas for improvement
Mapped out key user journeys to understand friction points and user behavior

Service Blueprint & Information Architecture
Developed a service blueprint to visualize user interactions and backend processes
Created an information architecture to optimize navigation, improve discoverability, and streamline the user experience

Competitive Analysis & Feature Proposal
Conducted a competitive analysis of similar culinary schools to benchmark best practices
Proposed two main features to enhance user experience: online course booking and a recipe library

Design System & Accessibility Charter
Established a design system for visual consistency and brand alignment
Developed an accessibility charter to ensure inclusive design, following WCAG standards

Marketing Strategy & Budget Planning
Drafted a marketing strategy to boost visibility and user acquisition
Created a detailed budget and resource plan to fit within the €20,000 budget and 6-month minimum project timeline

Project Planning & Gantt Diagram
Created a Gantt Diagram to structure the project's timeline and ensure alignment with deadlines
Monitored project milestones and adjusted planning based on stakeholder feedback and development needs

Link to Figma presentation file

Skills applied

UX Research & Competitive Analysis
Information Architecture
User-Centered Design
Project Management

Outcome and learnings

Proposed two main features to enhance user experience: online course booking and recipe library.
Improved site navigation and layout based on user feedback and best practices.
Gained experience in balancing user needs with budget constraints and business goals.

Foodles

Optimizing an existing digital service

My role :

UX Designer

Intro

Foodles is a company that provides connected fridges offering ready-made meals for employees in various companies. They operate through three main digital platforms: a website, an interactive screen on the fridges, and a mobile application for meal reservations. My mission focused on improving the user experience of the mobile application in collaboration with Ania, the Product Manager.

Objective and challenges

The goal was to enhance the mobile app's user experience based on stakeholder feedback from marketing, customer service, and internal teams. The main challenges were to identify pain points, map out hypotheses, and prioritize solutions that would streamline the ordering process and improve usability.

Process

Brief UX:

Collected and analyzed stakeholder feedback to identify recurring pain points.
Mapped out 10 to 15 hypotheses based on user issues, categorized by functionality (e.g., navigation, booking process, product display).

Conducted user testing with 5 participants to validate or refute these hypotheses using a prototype.

Created a user feedback matrix to clearly present insights and usability issues.

Delivered a UX recommendations presentation outlining solutions prioritized by user impact.

Link to Figma presentation file

Skills applied

Information Architecture
Usability Testing & Analysis
Reporting & Communication

Outcome and learnings

Identification of critical usability issues in navigation and booking flows.
Prioritized design solutions that simplified user interactions and reduced friction.
Strengthened collaboration with stakeholders through data-driven insights.